Tag in the Park
Rufford Abbey Country Park
Tag in the Park has been developed in collaboration with Rufford Abbey Country park in Nottinghamshire. The app provides an interactive treasure hunt around the park, encouraging visitors to explore the park and promote physical activity.
Within the treasure hunt visitors are challenged to find 16 locations and complete an interactive game at each location including scanning a nearby sculpture using AI, finding and tapping a tag or completing education quizzes.
Tag in the Park provides Rufford Abbey with a fully custom app that engages their visitors through location-based content.
Tag With Me worked directly with Rufford Abbey to implement a fully personalised treasure hunt to encourage the visitors of the site to explore their surroundings more.
Learn MoreOur app communicates regularly with sensors around the park to give the user an up-to-date idea of where they are located and what to keep an eye out for.
Custom AI models have been trained to recognise objects unique to Rufford Abbey, finding one of these locations will activate the AI activity on the players phone.
Learn MoreAt a selection of locations players will be challenged to find NFC tags around the area and to tap them with their device.
Players of the game will, at times, be encouraged to use their surroundings to answer questions specific to the location they are in.
Check out our promotional video.
After the application being launched, we conducted some surveys to see the impact the app had at the venue.
Users reported that they would spend nearly 3 hours at the venue. An increase of about 1.5 hours compared to previous visits.
Participants highly praised the app for helping to increase their pyhsical activity, without it feeling like they had.
Parents reported that their kids were eager to complete all the locations which meant that everyone enjoyed their day out.
A lot of users stated that they appreciated the encouragment to stay outdoors for an increased period of time.
Some of the participants noted that due to the increased time they spent at the venue, they also spent more at the café.